Nestled in the Ozark mountain range of southwest Missouri, Branson got a rather humble start as an established city in the late 1800s. As more and more influential people began to take interest in developing the area over the decades, it slowly came to be recognized as a unique destination worth traveling to. Now, the vibrant town looks vastly different from its modest beginnings and caters to millions of visitors from all age groups every year, causing Branson tourism to continue to grow.
Though it is widely referred to as the family-friendly version of Las Vegas, Branson has its own special charm that many from all over the country are attracted to. Along Highway 76, a long stretch of live entertainment venues, bright lights, and neon signs has been labeled “The Strip” in true Vegas fashion. However, the Ozark town has so much to offer travelers in addition to all the hustle and bustle.
While flashy theater shows and music performances are part of the big draw to Branson, there is also plenty of outdoor recreation and peace and relaxation to be found. There are three beautiful lakes in the region and a myriad of adrenaline-pumping activities to please any adventure enthusiast. There are an endless number of things to do, including hiking, rock climbing, mountain biking, golfing, fishing, horseback riding, spelunking, and much more. Visitors also have an abundance of options when it comes to dining and retail offerings.
Some of the largest impact on Branson tourism has come from the development of the Branson Airport, Branson Convention Center, and Branson Landing. The airport has made the town easily accessible to many more people around the country, and the Branson Landing project has become a hub for activity. With disposable income steadily increasing and gas prices decreasing, the travel industry is experiencing a growth as people realize there is great value in taking consistent vacations. The result is Branson reaching new heights as a popular getaway destination.
Branson’s future looks just as bright as the lights that are constantly shining on the Highway 76 Strip, and as it continues to make a name for itself on the map, it’s only a matter of time before even more developments add to the city’s appeal. If you are interested in learning more about Branson tourism and the opportunities available for purchasing a second home or vacation rental, contact the knowledgeable and experienced real estate team at Sunset Realty Services.